SurePact is a Brisbane based SaaS company founded in 2017. They develop an email Grant management solution designed for organisations that both receive and distribute grant funding.

The Results:

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Over 150 meetings scheduled scheduled with ICP accounts in the first 14 months

Built sales development processes for both inbound and outbound sourced leads

Helped to validate new vertical (orgs that distribute grant funding) through successful outbound sales motion.

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Starting Point:

SurePact had primarily generated top of funnel opportunities from networking and industry events. They wanted to implement a sales development function to provide a more predictable and scalable GTM motion.

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What we did:

Implemented our process…

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Built the market map for Australian local government (and latter large grant funding providers)

Developed problem centric messaging that took prospects from “who are you” to “let’s meet”

Executed the outbound activity across phone, linkedin and email

Made adjustments to targeting and messaging based on what the data told us

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Highlights:

$750K in pipeline generated off $150K in spend (5X ROI)

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