From No Outbound to 480 Meetings in 12 Months
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Suitefiles is a New Zealand based SaaS company. They build a productivity solution for accounting firms across the globe.
The Results:
- 380 meetings booked in 12 months meetings scheduled with ICP accounts in the first 16 months
- Ramped 5 SDRs to full productivity in that time
- 11% conversion rate from connect to meeting booked
Starting Point:
Suitefiles had grown a large book of business primarily through two channels. A partnership with Xero and organic growth through referral and word of mouth. After raising external investment they decided they wanted to accelerate customer acquisition with outbound.
What we did:
Implemented our process…
- Built the market map for AUS and NZ initially then expanded to the US and UK
- Developed problem centric messaging that took prospects from “who are you” to “let’s meet”
- Executed the outbound activity across phone, linkedin and email
- Made adjustments to targeting and messaging based on what the data told us.
Highlights:
Scaled the team from 0-5 SDRs in 12 months
Went from no outbound function to 30 meetings per month
Helped the expand go-to–market into UK and US
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