VXT is a New Zealand based tech company. They develop an integrated VoIP phone system for recruiters and lawyers.

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The Results:

- Helped them ramp a brand new business development rep in 90 days

- Put in place messaging and process across phone, Linkedin and Email channels

- Delivered weekly call coaching sessions to drive conversation to booking ratios down to 15:1

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Starting Point:

VXT had just decided to scale their sales team with their first dedicated sales hire (outside of the founding team). They recruited a business development rep that had very little experience in outbound sales.

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What we did:

Implemented our process…

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- Designed outbound sequence structures that allowed the new BDR to have a pipeline of activities to execute against good fit target prospects

- Developed reporting systems to enable performance tracking across their two core business segments

- Developed problem centric messaging that took prospects from “who are you” to “let’s meet”

- Ran weekly coaching sessions with rep to ensure they ramped to productivity within 90 days

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Highlights:

- Rep was ramped to productivity within 90 days

- Generated 5 new business meetings per week

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