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Thought about doing outbound?

Cold calling is dead. Call connection rates are about 2-3% for most sales teams. That means a rep needs to make 33-50 dials before they even get to speak to a prospect.

The “right way” to do outbound prospecting has been written about more times than cold calling has been pronounced DEAD. Which is a lot if you’re new to the game.

I see a lot of talk about how tech stack is so important in outbound now. Opinions from thought leaders that companies should be spending $3,000 per month per rep on tools, otherwise forget about it, you cant compete.

We make a lot of cold calls. Our client SDR teams are making in excess of 10,000 calls every week. That’s a lot of dials and a lot of conversations with potential prospects. So we like to think we know a thing or two about crafting cold call scripts that convert. If you can get your script converting 1 in every 15 times you speak to a target prospect, there’s nothing stopping you from absolutely dominating your market. What I hope to do in this week’s blog is show you some of the frameworks we use when building scripts for new clients.

What’s the lowest productivity activity an SDR does every day?

The prospecting Gurus will tell you that you need to run multi-channel prospecting campaigns (phone calls, emails and linkedin outreach) to every prospect if you’re going to make outbound work.

Why Sales-tech and Mar-tech SaaS should go all in on Linkedin content (the right way)

Hiring SDRs is a tricky business. Often people applying for these positions have very little sales experience so it can be difficult to use past performance as a guage.