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Tonality may be the most important factor in cold calling success. Tonality is related to how you sound when you speak as opposed to what you actually say. There are three kinds of tonality, Rapport Seeking, Neutral and Rapport Breaking tonality. USing the wrong one can seriously hamper your ability to sell effectively.

There is a very simple equation that distills how any outbound sales function is performing currently, and where the room for improvement exists. That equation is...

90% of sales people don’t know what to say when they get asked this simple question…

Today I’m going to show you the system we use to get 85% show rates on meetings booked via outbound.

Today I’m going to explain how cultivating a particular mindset can transform your ability to generate business via cold calling.

Today I’m going to show you the process one of our reps followed to book 74 meetings in the last 3 months exclusively using LinkedIn DMs.

Today I’m going to explain why every seller should wear this hat. It’s called the ‘curiosity hat’ and it’s far superior to the ‘sales hat’ most people wear.

The Bridge Group Sales Development Report for 2023 has been released. In my opinion it gives us the best view into the state of sales...

There are 3 common cold call objections, In this article I'll show you how to handle them so they don't derail your call/