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Blog
The State of Sales Development (2023)
The Bridge Group Sales Development Report for 2023 has been released. In my opinion it gives us the best view into the state of sales...
Matt Aird
March 6, 2024
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Models and Whitepapers
Blog
Blog
Time Blocking to Help SDRs Crush Quota
Most people are familiar with the concept of time blocking.
Matt Aird
11 Jan 2022
Blog
The 4-Step Process Behind the Worlds Best B2B Prospecting Lists
The first stage of a new sales development program is to map your market. That means three things:
Matt Aird
11 Jan 2022
Blog
Should you bother personalizing cold email??
There is a war raging on LinkedIn. Sales Gurus can’t seem to agree on whether or not cold email needs to be personalized. One camp believes if it’s not personalised no one will read it. The other camp believes personalization is a waste of time and you should instead get really good at describing business problems and how you solve them.
Matt Aird
11 Jan 2022
Blog
The World's Best Cold Calling Framework (set over 3000 meetings in 2021)
One of the reasons people hate cold calling is that they don’t know what to say.
Matt Aird
11 Jan 2022
Blog
How many activities should SDRs complete each day?
Companies spend shit loads of money trying to make SDRs more efficient. They buy Sales Engagement Platforms, Parallel Assisted Dialers and Linkedin Automation systems.
Matt Aird
11 Jan 2022
Blog
The 5 Step Process to Getting an 85% Show Rate
No Shows are the bane of existence for an outbound sales team.
Matt Aird
11 Jan 2022
Blog
The One Process Change That Can 3X The Efficieny Of Your SDR Team
Cold calling success or failure is determined by two simple metrics.
Matt Aird
11 Jan 2022
Blog
Is this question throwing off your cold calls?
Do you ever have a prospect stop you at the beginning of a cold call by saying “sorry who are you and where are you calling from”
Matt Aird
11 Jan 2022
Blog
Reach out to people that can't buy to sell more!
A lot of SaaS solutions are sold to company leadership. But they’re actually used by and have the biggest direct impact on people lower down in the organization.
Matt Aird
11 Jan 2022
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