Our Resources

The State of Sales Development (2023)

The Bridge Group Sales Development Report for 2023 has been released. In my opinion it gives us the best view into the state of sales...

Stage 4 Of The World's Best Cold Calling Framework - The Close

Here’s the final stage of our 4 part framework. The Close.

4 Steps to Building your Market Map

Do you have a market map? A what??

How to Use Tonality to Improve your Cold Calls

Tonality may be the most important factor in cold calling success. Tonality is related to how you sound when you speak as opposed to what you actually say. There are three kinds of tonality, Rapport Seeking, Neutral and Rapport Breaking tonality. USing the wrong one can seriously hamper your ability to sell effectively.

The Outbound Sales Success Formula

There is a very simple equation that distills how any outbound sales function is performing currently, and where the room for improvement exists. That equation is...

What is Channel Validated Outbound?

It’s an alternative to the pervasive multi-channel approach that most companies run.

90% of Sales People Don't Know How to Answer This Question

90% of sales people don’t know what to say when they get asked this simple question…

Want 85% show rates on outbound meetings? Here's the System

Today I’m going to show you the system we use to get 85% show rates on meetings booked via outbound.

How I booked 7 Meetings in 5 Hours and how you can too

7 Meetings in 5 hours.

The Most Overlooked Outbound Metric is ACR

Today I’m going to walk you through a metric that we track religiously - that is often overlooked.

Meet with our founder

Want to meet to discuss what an outbound engine would look like in your business?

Schedule a call with our Founder Matt Aird