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We make a lot of cold calls. Our client SDR teams are making in excess of 10,000 calls every week. That’s a lot of dials and a lot of conversations with potential prospects. So we like to think we know a thing or two about crafting cold call scripts that convert. If you can get your script converting 1 in every 15 times you speak to a target prospect, there’s nothing stopping you from absolutely dominating your market. What I hope to do in this week’s blog is show you some of the frameworks we use when building scripts for new clients.

What’s the lowest productivity activity an SDR does every day?

The prospecting Gurus will tell you that you need to run multi-channel prospecting campaigns (phone calls, emails and linkedin outreach) to every prospect if you’re going to make outbound work.

Why Sales-tech and Mar-tech SaaS should go all in on Linkedin content (the right way)

Hiring SDRs is a tricky business. Often people applying for these positions have very little sales experience so it can be difficult to use past performance as a guage.

30% of sales professionals believe that Sales Engagement Platforms (SEPs) such as Outreach and Salesloft ruin prospecting (according to a LinkedIn poll on the topic).

The first thing you say on a cold call sets the tone for the rest of the conversation. Delivering this well can literally be the difference between a hang-up and successful next steps.

You're on a cold call and you think you've got an opportunity to set the meeting / next steps. What question do you ask to get this person to commit?

Want access to a 19 page guide covering this topic in detail? email me at matt@salesscience.co.nz